Marketing automation software is a type of technology that allows businesses to streamline and automate their marketing tasks and processes. These tools help companies to better understand their audience, target their messages, and ultimately drive more conversions and revenue. With the increasing importance of digital marketing, the demand for marketing automation software has grown significantly in recent years.
There is a multitude of marketing automation software solutions available on the market, each with its own unique features and capabilities. With so many options available, it can be overwhelming to choose the right one. In this article, we’ll take a look at the 10 best marketing automation software options to help you make an informed decision for your business.
1. Sendinblue
A single platform for digital marketing, Sendinblue. It features marketing automation features. It has features for transactional emails, SMS marketing, chat, CRM, etc. To deliver emails as quickly as possible, machine learning is used. You can send the email at the appropriate time with the aid of this feature.
Features:
- It provides functions for email marketing such as the ability to personalize emails, group contacts, and create your message.
- It contains design tools for landing pages that can assist you in creating pages specifically for campaigns.
- You may expand your contact list with Sendinblue by integrating the unique signup forms.
- Many other capabilities are available through Sendinblue, including Facebook
- Advertising, Retargeting, Segmentation, Transactional Email, CRM, SMS Marketing, etc.
2. Monday.com
You can design your workflows using the project management tool from Monday.com for marketing. Additionally, it offers templates that can be used for specific use cases. It has features for content planning, a content calendar, planning blogs, etc. Via its editorial schedule, you can arrange the content materials. By channel, type, priority, and publish date, these content assets can be arranged. You can quickly assign designers and editors, and you can learn more about who is doing what and when by visiting Monday.com.
Features:
- Customers might be invited as guests to watch the progress and then provide comments.
- You may quickly share materials and get comments by responding to creative requests. To make it simple to share assets and get feedback, Monday.com provides editable creative request forms.
- You can plan your material ahead of time using the options provided by the editorial calendar.
- You can manage both small and big events with its event management features.
3. Constant Contact
When it comes to marketing automation, Constant Contact offers solutions that are both effective and straightforward. You can easily achieve your marketing objectives thanks to the software, which provides you with all the tools you need to cultivate leads and build talk about your business. Constant Contact automates all of these essential duties for a trouble-free, efficient marketing experience, from building drip campaigns to delivering transactional emails.
Features:
- Producing leads
- Construct drip campaigns
- Several potent programs integrate with automated email marketing contact segmentation.
4. Campaigner
For companies of all kinds, including small, medium, and large corporations, Campaigner provides a reliable email marketing solution. The campaigner may combine external data, remove consumer addresses, and send the necessary one-to-one email message. Social media platforms like Facebook and Twitter are integrated with email messages to improve the effectiveness of email campaigns.
The campaigner keeps track of the user’s activities, purchases, or shopping information and bases its email communications with the user on these findings.
Features:
- It makes customized emails and distributes them to subscribers.
- Via its email campaign, Campaigner makes money.
- It includes more than 900 email layouts.
- It is trustworthy and accessible online, making it possible to access it from any location.
- In-depth reporting demonstrates how a user engages with the campaign.
- Advertising automation is a feature of campaigners.
- The starting monthly price for the campaigner’s plan is $19.95.
- There is a 30-day free trial offered.
- 365 days a year, live chat customer service.
5. Maropost
You have all the tools you need to enhance dialogues and increase client engagement with Maropost, a cloud-based marketing automation platform. With this technology, your campaign and content marketing can almost run themselves. This is a tool that marketers may use to segment their audience, personalize their communications, and guarantee the delivery of pertinent content to the correct mailbox.
Features:
- Engaging Multiple Channels
- Contact List Management for Email Marketing Audience Segmentation
- Email Individualization
6. Act!
Act! provides you with robust marketing automation technology that can automate launched campaigns from the beginning to the very finish. The program is perfect for developing and implementing successful, tailored email marketing campaigns because of its extensive template collection.
When it comes to creating successful nurture campaigns, the tool is also outstanding. Act! will take care of the rest; all you have to do is select your nurture trigger and follow-up contact points. The program is also excellent for gathering, monitoring, and rating leads.
Features:
- About 170 responsive templates
- Lead Management and Email Tracking Scoring
- measurement metrics
- Process designer for visual
7. Keap
Keap, a private email marketing company for small and medium-sized enterprises, was established in 2001 and is based in Arizona in the United States. It currently employs 650 people and generates $80 million in revenue.
Keap is primarily concerned with the expansion of small enterprises through the use of technology and automated marketing platforms. The majority of repetitious duties are automated, including contact management, billing, and follow-up.
Features:
- SMBs can plan thanks to tailored marketing.
- deeper website tracking, including first-time visitor information, sales information, the number of online customers, the average time per user spent on a page, etc.
- CRM, e-Commerce, marketing automation, etc. are all included in Keap’s marketing solution.
- 450K different campaigns are running, 396 million contacts are handled, over 29 billion emails have been distributed, and $3.4 billion in payments have been received.
- 125,000 users and more than 36,000 clients worldwide.
- The basic package, which comes with 2,500 contacts and 12,500 emails, costs $199 per month (Basic plan).
- Support is offered online and live, round-the-clock.
8. HubSpot
Inbound marketing and sales software is provided by HubSpot. It was established in 2006 and has its main office in Massachusetts, in the United States. With 34,000 clients in 90 countries and 3,400 agency partners, the business generated $271 million in revenue in 2016. Small and medium-sized enterprises were carefully taken into account when creating Hubspot.
Web analytics, landing pages, social media marketing, search engine optimization, content management, and other marketing tools are all available from HubSpot. It is an inbound marketing tool that facilitates quick but successful marketing campaign launches.
Features:
- changes a design and edits content with ease.
- Content is published on the internet with a straightforward layout.
- For instance, SugarCRM, Netsuite, and Salesforce may all be integrated with HubSpot.
- automates the creation of an email template and the subject line and body for each recipient.
- HubSpot optimizes the landing page and blog post based on the keywords.
- A free trial version of the product is also offered, with monthly prices beginning at $200.
- Online and round-the-clock support is offered.
9. ActiveCampaign
Users who use ActiveCampaign have access to all the tools necessary to simplify their marketing. According to the software’s drag-and-drop automation builder, creating automation workflows will just take a few seconds.
Once configured, ActiveCampaign practically automates every important component of marketing, including lead nurturing, Facebook Ads management, and a whole lot more.
Features:
- Identify and concentrate marketing efforts on only the most engaged prospects, and track prospect behavior using tags, analytics, performance reporting, and custom fields.
- automate marketing activities by assisting you in gathering crucial information from every digital channel, including live chats, text messaging, landing pages, etc.
- Automatically divide your contact list to send simple, engaging messages to your contacts.
10. Aweber
Email marketing is a crucial component of digital marketing, and Aweber makes it easier for your company to use by streamlining and automating it. A fairly simple email builder is provided, which makes creating emails quite easy. On top of that, you have a tonne of automation technologies that work to make your already-launched email marketing campaigns more profitable.
Once you’ve created a unique email campaign, you may schedule it to run automatically. You can use a pre-built campaign for your email marketing campaign and make a few minor adjustments if you don’t want to waste time creating one. One of the greatest email marketing automation platforms, Aweber is enhanced by its thorough reporting and analytics.
Features:
- 6000 free stock photos and a tonne of pre-made email layouts are available in this intuitive and thorough email builder.
- Create landing pages that look stunning
- To increase the deliverability of your campaign, conduct A/B testing.
- Easy email segmentation allows you to send customized messages.