In a survey, 94% of video marketers who used video content marketing said they will continue doing so because websites with videos have 50 times better search engine rankings

Video content marketing is slowly but surely becoming one of the most basic forms of content marketing. Including a video on your website can significantly boost your search engine optimization (SEO) efforts.

When a video thumbnail appears next to a search result, users are more likely to click through to your site. As a result, your organic page ranking, a critical component of any digital marketing approach, improves. Moreover, Google’s algorithms progressively prioritize websites containing video content.

Videos attract more people to your site and improve your rating, which is why your “About us page” may be the right place for a brand video. However, low-quality videos with zero context will result in a drop in your rank because viewers will click in and click out.  

What is Video Marketing?

Video marketing is an efficient marketing strategy that incorporates video into your marketing initiatives to rank higher and engage better with the audience. It boosts engagement on digital and social platforms, educates your audience, and allows you to reach out to them in a new way.

Video marketing is a forward-thinking marketing strategy that entertains your consumers and creates awareness for your brand. Advertisers use videos to promote and inform people about your product or service and build customer relations.

Furthermore, video marketing provides how-tos, encourages customer testimonials, and delivers viral (entertaining) material that draws interest from viewers.

What is Video SEO?

The popularity of video marketing has grown over time. The process of optimizing your video, indexing it, and appearing on search engine results pages for relevant keyword searches is known as video SEO.

Most of us use smartphones and have trained ourselves to capture decent high-quality videos without an educational degree. However, the result is an explosion of videos, making it difficult for your audience to locate and find you.

There are numerous optimization tactics available to help your videos rank higher. Although it may be difficult for websites to rank in global search results, indexing your video on the video tab will be relatively more simple.

How Videos Help Increase Your SEO Rankings

Videos and rich snippets can help you stand out from the crowd of search results, resulting in increased clicks and traffic. But the videos on your page should be entertaining and engaging.

Content is the first thing users see; you must ensure that it captures their attention because the time users spend on your site tells search engines that you have strong material. It also persuades them to buy your product. For maximum success, edit, develop, market, and optimize your video from an SEO perceptive.

Instead of linking to external pages, incorporate video content directly into your site, which will bring traffic to your site. Transcript the video so that search engines can comprehend it. Use CTAs (calls to action) throughout your video to engage your audience.

Google’s Algorithms Prioritize Websites with Video Content

The success of video advertising is the cause of its increasing popularity. According to the Online Publishers Association, 80 percent of consumers recall a video ad they viewed in the previous month.

Although the Google ranking criteria are unknown, your internal content strategy should match the search engine’s algorithm priorities through SEO. Google’s algorithms progressively prioritize websites having video content.

As a result, video SEO becomes essential to make your content appear on the first page of the search results. 93 percent of online engagements begin with a search engine. The time people spend on your page or site and the number of backlinks linking back to your domain are two of the essential metrics for SEO, and videos nearly always enhance both of these statistics.

Videos Have Lower Bounce Rates and Higher Inbound Links

SEO provides 20x more traffic opportunities than PPC on mobile and desktop when comparing click-through rates. Backlinko discovered that pages with videos had a much lower (11%) bounce rate compared to sites without video.

Moreover, blog posts with video content receive three times as many inbound links as blog posts without videos. Furthermore, transcribing videos and adding subtitles for search engines helps them crawl and index it higher. Finally, when housed on a video platform, videos are a source of extra metadata resulting in more material indexing and appearing on the SERPs.

Edited Videos Rank Better

Viewers are constantly looking for videos to watch. To find the right one, they move from one video to another. They click on the thumbnail because they find it exciting but will promptly click out if they don’t like what they see. Remember, they make this decision in the first few seconds.

Smart uploaders edit videos to show the best parts of their video at the very start, which is why people tend to watch them more. Moreover, using the best video editor can make even the work of rookies look professional.

So don’t worry if you are working on a low budget. You can learn to edit a video yourself before posting it on social media. 

The use of captivating beginnings in video serves two purposes: it engages your audience and builds brand identity. 

Videos Increase Viewers’ Dwell Time and Lower Bounce Rates

The time between consumer visits to your website and the time they take to leave is short. You need to impact them with entertaining, valuable, and exciting content in that short amount of time. What kind of content can help you do that? You guessed right, videos.

An engaging short video can increase dwell time and decrease bounce rates by stunning and captivating the visitor to keep watching. Also, a longer dwell time works wonders for your SEO ranking, as Google understands you have something of value and raises your rank on its search results.

Moreover, the longer viewers stay, the more they will explore your pages, increasing page visits and decreasing bounce rates even further.  

Self Hosting Videos Generates Rich Snippets to Rank Your Video Higher

A rich snippet invites viewers to visit your page and assures them that they will find value while there. So, while rich snippets are not an official ranking indicator, they have the potential to catapult your SEO.

You’ll need to self-host your videos for them to appear as rich snippets in Google search results. If you’re using WordPress, you may use a plugin to host your videos on YouTube; however, if feasible, self-host your video content.

It’s only a question of alerting Google about your video after posting and embedding it on your site. You’ll need to include the relevant code to your page and publish an XML sitemap using Google’s Search Console to do this.


SEO Video marketing is an excellent approach to boosting your video content’s growth online. Websites with video content are more likely to appear at the top of Google’s search results.

However, only appropriate implementation can help your website rank higher than your competitors. Excellent exposure and higher placement in search results may have a significant influence on your brand or business’ bottom line.

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