Facebook once again proves to be a friendly platform for brands and small businesses. Recently it has made some changes to Timeline for brands so that businesses can make better use of social networking for getting connected with their fans. But still, not everyone is expert in making the best use of Facebook Timeline. Following are the most commonly seen blunders committed the so called businessmen in making use of Timeline for brands.
1. Not Trying to Engage with Different Kinds of Content
It is not enough to just post some stories in the message status. Your brand stories can be posted in other kinds of content also. Like, you can create interesting pictures about your services and products. Don’t forget that pictures and albums will get high Engagement Rate. Also, make it a point to include your content and links along with the pictures.
2. Leaving the Posts without Highlighting
You might be posting interesting content, but if you want to make it more effective, you need to highlight it by pinning on to your wall using orange colored ribbon. This feature allows the content to stay there for nearly a week or until a new post is pinned. By clicking on the star, you can also spread it across entire Timeline.
3. Allow Milestones to Spam your Fans
Milestones can be a great thing for brands because it allows them to mark major events in their history. But remember, whenever you post something to your milestone, it will get shared with your fans on news feed. If you are creating more Milestones at once, you should necessary make sure that you are choosing ‘Hide From News Feed’ options. Otherwise, your fans will get spammed by all the milestones you are creating. Few might feel it as disturbing and might unlike or un-follow your brand. Even though you are creating milestones on previous dates, they will be seen on the news feed of your fans. So it is necessary to choose the option to hide from News Feed.
4. ‘About’ Section Left Blank
If you are spending much time and effort in creating your Facebook Page and maintaining it, why you shouldn’t spare another two minutes in updating ‘About’ section underneath the cover page? I still see many pages having blank space in ‘About’ section. Immediately fill it up with some interesting yet short content about your organization or brand. Fans will look at the ‘About’ section immediately after they look at the cover page. This section gives basic idea about your brand or organization. So it is necessary to have some good information here.
5. Not in Line with Cover Photo Guidelines
Cover photo is very much crucial for every brand because it acts as personal billboard. It can create strong visual impact when used effectively. Make sure to go through the Facebook guidelines for adding cover photo. It should be used for storytelling and not for promotional purposes. Avoid giving pricing details, contact number, and don’t ask on cover photo to share or like your content/brand. Make sure you adhere to these guidelines while adding / updating cover photo.
Ensure to avoid these mistakes in Facebook Timeline for brands so as to get maximum benefit from this social networking site.