New technologies have shown, in recent years, that we can be very successful if we do it right by following a very specific approach. The marketing system and promotional campaigns are constantly evolving although the recipe for success has long been dominated by the large production industries. We see more and more musicians and singers starting out as freelancers. The advent of the internet has allowed them to succeed by launching themselves on social media platforms like youtube or Facebook. Some producers and specialists have decided to share their secrets in books that deal with their trades while detailing the steps and advice for success.
Whether you are an artist, songwriter, DJ, singer or band, music promotion/marketing is a must if you want to be successful in selling your music, getting your fans excited and giving concerts.
With new technologies influencing the industry, it has never been easier for musicians to promote their work. Yet musicians still face the challenge of selling their creative work and gaining recognition. Gone are the days of going to the record store to buy our favourite singer’s latest album.
Today we subscribe to music streaming services and watch music videos on YouTube. How can musicians make money in this saturated and constantly changing market?
Whether you are at the start of your career or are an experienced professional, there are plenty of opportunities to promote yourself as a musician without having to hire a manager or a marketing agency. We show you the best way to promote music for you, without breaking the bank.
Your personal brand
You are a musician, but when it comes to promoting music, you are also an entrepreneur. This means that you have to create a strong brand to stand out from the crowd. For instance, work on promoting music tracks on every possible platform, including Spotify and SoundCloud. Buy Spotify playlist followers, upload tracks in the playlists and get more active with the fans. Be the real entrepreneur but the music-wise.
What does that mean? Imagine a famous singer you know, for example, Beyonce. What comes to your mind first? Maybe words like “exceptional singer”, but also “powerful”, “empowered”, “Queen Bey”. All of these together form a mental image or a brand. Think about what your brand will be like from the start. It will be part of every content you create and should remain consistent across all platforms and actions for successful music promotion.
Where to start? Since musicians are creative people, maybe you can create your own brand without the help of a music promotion agency. Even if that’s not your strong suit, there are tools that give you great models to get started.